In this day and age, there're probably very few people out there who aren't on social media... yet. Facebook, Instagram, LinkedIn, and most recently TikTok, are part of our daily lives both personally and professionally, so learning how to use them to our advantage is a must, especially for healthcare workers looking for new work opportunities. With that in mind, we recently sat down with our very own Cali Wiersma, social media specialist at Caring Support, to take a crash course on all things social media. This is what she told us.
According to Cali, "social media is an amazing tool that a lot of professionals across the globe are using to find their next dream job or great employee – the world is quite literally your oyster when it comes to the exposure and access to information and opportunities that you can find online. However, your use of social media will affect your job search and could even harm your ability to get that dream job if you’re not careful."
These are some of her social do's and don'ts:
"The best advice that I have is to promote yourself as if you are the best at what you do. You want to sell yourself and your abilities to potential employers. You are, in fact, marketing yourself. So, think of it more like you are a product that you're trying to sell. You're a service that you're trying to sell, right? Look at you, how you would want an employer to see you, and then just try to make that come across in your video resume, in your Caring Support profile, in your other social media channels, your paper resume or wherever you can. Once you do that, your education and skills are going to shine, and you're going to get that chance for the interview. It's just taking that first step," says Cali. Advantages and Disadvantages of Social Media Assisted Collaborative Healthcare
Cali provided us with some recommendations for employers:
"The best social media platform is LinkedIn. LinkedIn is very important for all working professionals. It doesn’t matter if you are a store greeter, a finance director, a healthcare worker, or an actor/actress, LinkedIn is such an amazing tool to make connections and network with like-minded individuals and organizations that you would like to work with. Even Ryan Reynolds has LinkedIn! Facebook and Instagram are just the standards that most people use, and even TikTok is a rising star when it comes to people promoting themselves as the amazingly hard-working individuals that they are," according to Cali.
When it comes to other channels for self-promotion online, Cali recommends Caring Support's video resume feature. "I LOVE the video resume feature on the Caring Support platform. Cover letters, in my opinion, are slowly becoming a thing of the past. Not a lot of employers read them because they don’t have time. Did you know that the average amount of time that an employer spends looking at your resume before deciding if you’re in the “contact” or “don’t contact” piles on their desk is only 7 seconds? This is why video resumes are an awesome way to ensure that potential employers are checking you out. People in general are more likely to watch a short video than read a document. This makes the video resume feature something that is super important to your job search and will set you out from the others that don’t have one."
Cali also offers some tips to record a successful video resume: "It may sound cliché, but just be you. Before you film take a moment to psych yourself up. Listen to some empowering music, and self-care the heck out of yourself. Also, make sure you are feeling great going into filming. Write a script and practice in front of a mirror or with a friend and keep it short and sweet. 60 to 90 seconds with two minutes being the absolute longest."
According to Cali (and everybody else on this team!) joining Caring Support and creating your free account should be the first and most important step for anyone who wants to attract the attention of employers.
"From there it’s all about making sure that your profile is fully filled out. You want to strive to see your profile hit that 90% - 100% filled out range. When you successfully do that, you will get a cool flame by your name that will make your profile a top-tier profile. Having Top Tier profile status means there’s a good chance that a healthcare organization will reach out to you via the messaging tool because when they use the search filters on their end. That’s really the cool thing about the Caring Support platform. Healthcare workers don’t have to do all the work when it comes to the job search process," she adds.
Cali is a digital marketing specialist and administrative professional with an eye for detail and a drive to take on any challenge presented with determination, passion, and creativity. She has experience working with various companies across multiple disciplines including finance, safety, cellular and the oil industry.
This is what Cali said about her professional journey:
"I didn't actually get my start in digital marketing or social media management. I actually went more the route of just administrative professional work. So like front desk receptionist, that kind of thing. And then about six years ago, I got pregnant with my first daughter and I had her. And for about five years, I've been a stay at home mom. And during the pandemic, I decided that I wanted to go back to work, but I didn't want to go back to doing what I was doing before. So I actually went back to school during the pandemic with two kids under the age of four. And I got my diploma as a digital marketing specialist from Trios College. And that is where I was introduced to the team here at Caring Support. I was lucky enough to do my internship with Caring Support. And then I guess they loved me so much, they decided to keep me on."
To learn more about Cali, visit our "Meet our Team" page. And to ask Cali any questions you may have about social media, leave us a comment below.
To listen to the full interview, visit our podcast or our YouTube channel.
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